Our Tutor
Sam Avery is an award-winning stand-up comedian, bestselling author, renowned speaker and viral blogger.
In 2018 he embarked on his debut national tour, selling out venues across the UK and culminating in two nights at London’s prestigious Leicester Square Theatre.
For the last 18 years he’s also used comedy to create happier, healthier people as the Artistic Director of The Comedy Trust, a Liverpool-based charitable organisation. Sam has led and delivered over 350 comedy programmes in a wide range of settings for all ages, backgrounds and requirements.
This has included high profile talks for clients such as Just Eat, Barclays, Pepsi, The North Face, United Utilities, MoneySuperMarket, Liverpool FC and the International Festival of Business.
Participants have used the programmes to help with confidence, depression and anxiety and learn how to use humour to have a positive effect on their lives.
Sam has amassed over 15 million views for his hilarious online videos, become a regular fixture on TalkSport, BBC 6 Music, 5 Live and in 2025 will tour the UK for a fifth time.
WHAT PEOPLE SAY
“Sam’s talk was a total hit. Insightful, hilarious, and incredibly engaging—he captivated our global team even over a remote stream. His message truly resonated with the community, and he was a joy to work with!”
– Erin Walton, Global Chair of Parents and Carers ERG, Just Eat Takeaway.com
“Sam, thank you for delivering your excellent talk on behalf at the Public Health team’s away day in December 2024. Your talk was engaging and enjoyable, providing valuable insights. The public health team really valued the session, and we are confident that key learnings will be reflected in how we deliver important public health messages to help improve the health and wellbeing of our residents in the future.”
– Professor Matthew Ashton, Director of Public Health, Liverpool City Council